PROFESSIONAL EXPERIENCE
America's Voice, Non-Profit Organization
January 2018 - February 2024
Digital Director / Senior Digital Communications Manager / Digital Campaigns Manager
Led the digital communications and social media strategy. Oversaw Digital Media Manager to execute all digital campaigns that educate and mobilize the general public on immigration issues. Managed eight social media accounts. Wrote original email marketing content. Analyzed social media, email and website data to evaluate the impact of the digital strategy. Coordinated outreach and collaborative efforts with immigration advocates, online organizers, communicators and ally organizations across the country. Managed the internship program for the organization.
Mi Familia Vota, Non-Profit Organization
June 2014 - January 2018
Communications Associate
Created and launched the digital and social media department to promote civic engagement among the Latino community. Wrote and edited email marketing content. Managed nine social media accounts. Designed campaign and marketing graphics. Led text message-based campaigns. Oversaw the maintenance and development of the website. Supported the management of the Customer Relationship Management (CRM) system. Coordinated digital outreach with fellow online organizers and partner organizations. Assisted Communications Director in traditional media outreach and public relations.
Latino 96.3FM/97.9FM La Raza, Spanish Broadcasting System
October 2013 - June 2014
Contributing Writer
Wrote an average of five articles per day in English and Spanish for the Latino 96.3 FM and 97.9 FM La Raza websites. Collaborated with web producer and social media manager to promote articles on Facebook and Twitter. Accountable for creating informative and interesting content for the Latino community that listened to the radio stations.
Loop21.com, Loop Interactive Group
January 2013 – August 2013
Web Producer/Production Assistant/Social Media Manager
Generated story ideas. Designed infographics to increase the website’s data visualization. Wrote up to six news briefs per day on a daily basis. Applied Search Engine Optimization (SEO) practices to all content. Presented site analytics. Managed the website’s social media profiles. Assembled multimedia projects.
Hablando Derecho, KBUE 105.5FM
April 2012 - September 2012
Co-Associate Producer
Wrote web and radio promos for weekly live radio show with host, attorney and former California State Senator Martha Escutia. Filtered calls from radio listeners to go on the air. Registered and kept record of calls. Contributed ideas for future broadcasts. Edited copies of scripts. Assisted State Senator Escutia and show producer as needed
Southern California Public Radio, KPCC 89.3FM
May 2012 - August 2012
Social Media Intern
Managed and wrote material for KPCC social media profiles such as Facebook, Twitter, Google+, Pinterest and Tumblr on a daily basis. Generated story ideas for social media integration across all distribution platforms. Engaged and monitored activity on Facebook and Twitter.
Arts for LA, Non-Profit Organization
September 2011 - December 2011
Journalism Intern
Attended community events and school district board meetings. Wrote news reports and a monthly blog on issues affecting the arts. Developed local media contact database. Wrote first Spanish content for the organization’s website.
Culver City Patch, Patch.com
February 2011 – June 2011
Writer/Photographer
Responsible for weekly Patch Picks column. Researched topics under given category. Chose top five selections for the week’s topic and wrote short paragraphs for each. Took photographs to accompany each description.
Daily Sundial, California State University, Northridge
January 2010 – May 2011
Staff Reporter/News Editor/Senior Reporter
Analyzed news tips to develop story ideas. Prepared and edited copy to improve readability. Verified facts, dates, and statistics using standard reference sources. Assigned weekly and daily tasks to more than 20 reporters. Coordinated with photo and online editors. Responsible for placing current and accurate content online. Produced multimedia projects.
El Nuevo Sol, California State University, Northridge
January 2009 – December 2009
Staff Reporter
Wrote two newspaper features in Spanish about topics affecting the Latino community in Los Angeles. Researched news topics and potential stories to write about. Transcribed recorded interviews. Collaborated with the production team to publish the university’s only Spanish-Language newspaper.
EDUCATION
Bachelor of Arts in Journalism, Minor in Spanish-Language Journalism
California State University, Northridge
Graduated in 2011
SKILLS
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Proficient in written and spoken Spanish
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Social media management
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Design software: Canva, Adobe Suite
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Content Management Systems (CMS): Wordpress, Drupal
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Customer Relationship Management (CRM): The Action Network, EveryAction, NationBuilder
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Project planning
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Attention to detail
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Collaboration
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Problem-solving
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Data analysis
AWARDS
Ignite Change Fellowship
EMILY’s List
August 2023 - October 2023
Commendation
County of Los Angeles
May 19, 2018
Certificate of Completion
Wellstone Digital Organizing School
August 2016